The Mirabella Workwear Story: From Startup to Sustainable Uniform Brand

The Mirabella Workwear Story: From Startup to Sustainable Uniform Brand

At Mirabella Workwear, our story began in 2014 as a small advisory business founded by a husband-and-wife team. With over 30 years of experience in the uniform industry and deep expertise in market research and IT, Mark and Tatjana set out with a clear mission: to create quality, ethical workwear that supports professionals across the beauty, healthcare, hospitality, and corporate sectors.

2014–2015: Laying the Foundation

Our journey began at home, with Mark’s extensive industry knowledge and Tatjana’s market insights combining to launch Mirabella’s first health and beauty collection. Six months in, we had our debut photoshoot and made our first order—a classic Iris beauty tunic sold on eBay late on a Friday night.

By 2015, operating from a small office in Mansfield, demand was growing steadily. We expanded our beauty and healthcare uniform range with new styles, colours, and fabrics designed for comfort and durability. We also took important steps to ensure our supply chain was ethical, visiting factories in India to confirm safe working conditions and fair practices.

Supporting education has been a core part of our mission from the outset. Since 2015, Mirabella has funded seven single-teacher schools in rural India.

2016–2017: Expanding Our Product Range

Attending key industry exhibitions in Prague, Munich, and London opened doors to new ideas and partnerships, helping us refine our product offerings and business strategy.

By 2017, Mirabella had grown to serve not only beauty and healthcare professionals but also those in the hospitality and security sectors. This growth necessitated a move to larger premises.

2020–2021: Navigating Challenges and Embracing Sustainability

The COVID-19 pandemic posed unprecedented challenges, with supply chain delays, increased container costs and increased demand for healthcare uniforms testing our resilience. Despite these obstacles, Mirabella adapted quickly, focusing on efficiency and innovation.

In 2021, we relocated to a new warehouse equipped for same-day dispatch, ensuring fast and reliable order fulfilment. To promote environmental responsibility, we have installed 46 solar panels on our warehouse roof, which significantly reduces our carbon footprint and supports sustainable energy practices.

2024: Rebranding and Community Commitment

Celebrating our 10th anniversary, we rebranded from Mirabella Health & Beauty to Mirabella Workwear, reflecting our expanded range that now serves healthcare, hospitality, and corporate professionals with modern, stylish, and functional uniforms.

We also proudly sponsor the Eastwood Badgers junior football team, encouraging young people to stay active, build teamwork skills, and pursue their goals—values that mirror our own company culture.


Why Choose Mirabella Workwear?

Ethical Manufacturing: We maintain close relationships with our factories, ensuring they adhere to safe, fair, and compliant production practices. 

Wide Product Range: From beauty tunics to healthcare scrubs, hospitality aprons, and corporate uniforms, our range meets diverse professional needs.

Sustainability: Our investment in solar energy reflects our commitment to minimising environmental impact. In partnership with our factory and the Gram Samriddhi Foundation, we plant 300-400 trees annually, based on production, thereby supporting the environment and creating local jobs in India.

Community Focus: Supporting education and youth sports is a central part of our mission to give back.

Fast Delivery: Our warehouse and logistics capabilities ensure your orders ship quickly and reliably.


Join Thousands of Professionals Who Trust Mirabella Workwear

If you’re a beautician, nurse, waitress, chef, or office professional, Mirabella Workwear delivers the perfect blend of stylish design and exceptional comfort, backed by a strong ethical commitment. All customers who have ordered from Mirabella have helped provide education to children in India and support tree planting initiatives to protect our planet.

Explore our collections today and experience the difference of uniforms designed with care and crafted for performance.

Back to blog